Maquera: Redefining Liquor Bottles for Infinite Use

Guillaume Tiravy's Innovative Design Wins Silver A' Award

In the realm of infused liquors, the Maquera bottle stands as a testament to innovation and sustainability. Designed by Guillaume Tiravy, this 50cl bottle is not just a container but a statement of lifestyle and environmental responsibility. The design's core inspiration stems from the community of infusion enthusiasts who value not only the quality of their liquor but also the potential for the bottle's afterlife. The maquis, a dense Mediterranean shrubland, lends its name and essence to Maquera, symbolizing the robust and enduring nature of the bottle.

What sets Maquera apart is its dual-layer packaging, designed for longevity and adaptability. The screen-printed base features remain pristine wash after wash, while the slim, horizontal label for specific details can be effortlessly replaced with writable tape. This feature allows for personalization, as users can note the infusion date and recipe, making the bottle a permanent fixture in their collection. The choice of durable materials ensures that Maquera can be reused indefinitely, reducing waste and promoting a circular economy.

The production of Maquera is a triumph of local craftsmanship and ecological awareness. The bottle is a product of close collaboration with local suppliers, with each component – from the beech wood and cork cap to the glass and paper labels – sourced to minimize environmental impact. The result is a product with a reduced carbon footprint, from the initial stages of production to its final use by the consumer.

The technical specifications of the Maquera bottle reflect a commitment to quality and detail. With precise dimensions and a carefully selected combination of materials, the bottle is designed to enhance the user experience. The tactile feel of the wood, the sound of the cork, and the visual appeal of the glass come together to create a sensory experience that is both satisfying and memorable.

Maquera's design journey began in May 2022 in Occitanie, France, and evolved over a year through iterations and consumer feedback. The design process was deeply rooted in understanding the needs and preferences of the target audience. By engaging directly with liquor infusion enthusiasts and incorporating their insights, the Maquera bottle was refined to meet and exceed expectations.

The challenges faced during the design process were met with creative solutions that balanced aesthetics with functionality. The need to stand out on the shelf, showcase the liquor's color, and ensure reusability were addressed through the innovative use of screen printing and replaceable labels. This approach not only solved the design challenges but also resonated with consumers' desire for a product that is both beautiful and practical.

Guillaume Tiravy's Maquera bottle has been recognized with the prestigious Silver A' Design Award, a testament to its design excellence and innovation. The award highlights the bottle's exceptional qualities and its potential to inspire positive change in the packaging industry. With its sustainable design and infinite reusability, Maquera is not just a bottle; it's a movement towards a more responsible and creative way of enjoying infused liquors.